Show up on Google Maps when people search for your service nearby
The top three map results take most of the calls from people looking for a service in their area. We work on your profile, your reviews and your website so you are there.
- ✓Audit of your profile against the top three in your area
- ✓Categories and services matched to what your customer searches
- ✓A review system that follows Google's rules
- ✓Pages per service and per area on your website
- ✓Monthly report of calls, directions and clicks
- 1Your business4.8 ★ · 212 reviews · Open now
- 2Competitor A4.5 ★ · 96 reviews · Closes at 18:00
- 3Competitor B4.1 ★ · 61 reviews · Closed
Proximity filters. What ranks you is relevance and how well known you are.
Three positions take almost all the local demand
People searching for a service near them rarely scroll past the map. If your profile is incomplete, badly categorised or has no recent reviews, you are not competing even if your premises are two streets away.
The good news is that hardly anyone does this properly. Most businesses still have the profile exactly as they left it the day they created it.
Relevance, distance and prominence
These are the three criteria Google documents for ranking local results. Two of them can be worked on, and that is where the opportunity is.
Relevance
We work on thisHow well your profile matches what the person is searching for. It depends on the primary category, the services you list and the description.
Distance
Limited roomHow far the searcher is from your business. You cannot change your address, but you can define your service area properly and back it with content per area.
Prominence
We work on thisHow well known you are. Reviews, mentions in local media, local links and consistent details across the web.
Everything that moves the needle in local search
Audit and business profile
We review primary and secondary categories, services, attributes, hours, photos and description. We compare your profile with the top three in your area and order the changes by impact.
Review system
We set up a flow to ask for reviews after the service, by message or QR code, following Google's 2026 rules. It includes reply templates for good ones, bad ones and fake ones.
Consistent details
Your name, address and phone have to match character for character across your website, your profile and directories. We find the discrepancies and fix them at source.
Your website as backing
A page per service and per area, local business structured data identical to your profile, and mobile speed within the thresholds Google considers good.
Local links and mentions
Associations, chambers of commerce, sponsorships and local media. In local search, where a link comes from matters more than the domain's authority.
Measurement and tracking
A monthly report focused on what shows real intent, which is calls, direction requests and clicks to your website. Profile views say nothing on their own.
From audit to monthly follow-up
- 01
Audit
We analyse your profile, your reviews, your website and your direct competitors on the map. We come out with a list of actions ordered by impact.
- 02
Setup
We fix the profile, create or improve the service and area pages, implement structured data and resolve inconsistent details.
- 03
Reviews and mentions
We launch the review system and start building local presence with links and mentions from your city.
- 04
Follow-up
Monthly profile review, replies to reviews, new content and a report on what actually generated enquiries.
Businesses that depend on customers in their area
It works especially well when the customer searches with some urgency or compares few options before calling.
- Clinics, dentists, physiotherapy and health centres
- Renovations, plumbing, electrical work and locksmiths
- Garages, dealerships and automotive services
- Law firms, accountants and advisers
- Restaurants, hospitality and neighbourhood shops
- Businesses that travel to the customer with no public premises
Where we work on local SEO
We work remotely for any city. These are the ones with their own page and market context.
Read the full guide and do it yourself
We published everything we do in an open guide, including the 2025 and 2026 Google changes that make most articles out there obsolete. If you have the time and the inclination, you can apply it without hiring us.
What it costs
Every project is quoted after the audit, because a single-location business is not the same as a chain with eight. As a reference, ongoing local SEO work starts from €290/month (plus VAT where applicable).
The initial audit is free and we hand it over even if you do not continue with us.
Common questions about local SEO
Profile changes apply within hours or days. Ranking improvements depend on the competition in your city and usually start showing in the first few weeks, with clearer results after two or three months.
Yes. Businesses that travel to the customer set a service area and hide the address. In that case distance matters less and everything rests on relevance and prominence.
We can set up the system so you ask properly and systematically, and reply to them with you. We do not buy reviews or use incentives, because Google prohibits it and it ends in a public fraud warning on your profile.
Yes. Local and general SEO support each other, and in many projects they go together. We assess it in the audit based on what you want to attract.
The first step is finding out why. The usual causes are keywords in the name, an address that does not match a real location, or manipulated reviews. We prepare the appeal and fix what caused it.
No. Ongoing work makes sense because this is sustained over time, but we do not tie anyone into a minimum term.
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No sales pitch. A direct conversation about how automation and web development can transform your operation in the age of AI.
Support across Spain, LATAM and the USA
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A direct reply and assessment in under 24 hours.