Singularity Edge
Automated qualification

Agentes de IA para qualify leads: from a click on your ad to a warm conversation in seconds.

We connect your Meta Ads and Google Ads campaigns directly to your CRM and to WhatsApp: the moment someone submits their details, a conversation opens automatically, your sales team is notified instantly and an AI agent qualifies the lead before a salesperson spends a single minute on it.

  • The lead gets the first message in seconds, not hours — the single biggest factor in conversion.
  • Automatic creation in your CRM, with nobody exporting or copying leads by hand.
  • The AI agent qualifies (budget, need, urgency) before passing it to your team.
  • An instant notification to the salesperson or manager — nobody hears about a new lead late.
  • You decide at every point whether the agent continues or a person steps in.
AI
Lead Qualification PipelineMeta / Google Ads → n8n → CRM
Live Sync
1. Click on a Meta Lead Ads ad
0.0s
2. n8n webhook → record created in HubSpot
+0.2s
3. Personalised first message on WhatsApp
+0.8s
AI qualification interview

"Hi Carlos, I saw your interest in implementing automation for your clinic. What is your average monthly volume of enquiries?"

✓ Presupuesto cualificado (>2.000€)→ Transferido a Comercial
Conversion lost on your ads

The real cost of a lead left waiting

01 · Late response

Leads contacted hours later

A lead submits their details on your ad at 9pm on a Thursday. The first reply arrives mid-morning on Friday. By then they have bought from the competitor who answered faster.

02 · CRM desactualizado

Periodic checks instead of real time

The sales team checks the CRM every few hours, not in real time — every "new" lead has already gone cold by the time somebody sees it.

03 · Tiempo desperdiciado

Qualifying leads with no budget by hand

Sales time goes into qualifying leads that had no budget, no urgency or no real fit — time that was not spent on the people who were ready to buy.

04 · Manual data handover

Context lost between Ads and WhatsApp

Data is moved between the ad, the CRM and WhatsApp by hand (or not at all), losing the context of which ad or product the user was interested in.

The figure that matters most here: the probability of qualifying a lead drops sharply the longer the first contact takes. It is not a problem of sales-team effort — it is a problem of speed and of systems. And that can be automated.

Flujo automatizado End-to-End

From ad campaign to qualified conversation, with no manual step.

We design a flow connecting your acquisition channels to WhatsApp and your CRM, orchestrated with n8n, so no lead is left waiting or lost for lack of follow-up.

PASO 1

Instant capture

A user submits their details in a Meta Lead Ads form, a Google Ads form or a form on your website.

PASO 2

Automatic CRM creation

The lead is logged in your CRM instantly, tracing the exact source campaign, ad and audience.

PASO 3

Opening on WhatsApp

A personalised first message is sent on WhatsApp, opening the conversation immediately.

PASO 4

Alert to your team

The salesperson gets an instant notification with the record and context ready to review.

PASO 5

AI qualification

An AI agent assesses need, budget and urgency before handing the conversation to a person.

PASO 6

Cierre comercial asistido

Your salesperson joins the conversation once the lead is warm and all the qualifying information is in.

Technical judgement and architecture

WhatsApp Business API vs. Evolution API — what we use and why

Many agencies only offer one option because they only know one. We work with both, because each solves a different scenario:

OPTION A

Official WhatsApp Business API (Meta)

Recommended for high volume, maximum stability and strict compliance with Meta's policies. It uses approved message templates to open conversations after a lead is registered in Ads.

✓ Maximum technical guarantee and channel verification
OPTION B

Evolution API

A highly flexible alternative for scenarios needing greater technical control or specific integrations the official API restricts.

✓ Technical flexibility suited to bespoke projects
How we work

How we implement the qualification system

01

Initial acquisition assessment (free)

We audit your ad campaigns, current forms and average sales response time.

02

Defining the qualification criteria (BANT / MEDDIC)

We agree exactly which questions the agent must ask (budget, timeline, need) to consider a lead qualified.

03

Building the n8n flow & CRM connectors

We link the Meta/Google Ads APIs to your CRM and the WhatsApp API for automatic data sending and ingestion.

04

Configuring the AI agent

We train the agent to hold natural conversations, capture context and enrich the lead record in real time.

05

Testing phase and go-live

We validate the flow with test data before connecting it to live campaigns.

Preguntas frecuentes

Dudas about AI lead qualification on WhatsApp

Yes. We integrate both lead sources (Meta Lead Ads forms and Google Lead Form Extensions, as well as your own website forms) into the same CRM and WhatsApp flow, so it makes no difference where the lead comes from: the qualification process is the same.

Yes, always respecting WhatsApp's messaging policies: using approved message templates (with the official API) or the appropriate configuration in Evolution API, so the first contact is legitimate and does not trigger blocks or spam reports.

Yes, that is configurable. You can define rules (by campaign, by product value, by time of day, for example) so certain leads go straight to a salesperson while others go through the qualification agent first.

They stay logged in the CRM with the reason for disqualification and the full conversation available, rather than being lost. You can pick them up manually later or include them in nurture campaigns if they become a better fit.

Not necessarily. If you already have one (HubSpot, Pipedrive, Salesforce or another), we connect it directly. If not, we can recommend and implement one suited to your volume and sales process as part of the project.

It depends on your message volume, budget and tolerance for technical risk. We assess it in the free initial review and give you a specific recommendation, not a generic answer.

It depends on the integrations required (CRM, ad platforms, WhatsApp) and the complexity of the qualification rules. After the initial assessment we give you a specific, realistic timeframe.

Let's talk about your
next project.

No sales pitch. A direct conversation about how automation and web development can transform your operation in the age of AI.

Support across Spain, LATAM and the USA

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A direct reply and assessment in under 24 hours.

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