Google Ads campaigns that measure what they sell.
Show up exactly when your customer searches for what you offer. We set up and manage your Google Ads campaigns with a data-driven approach: before spending, we make sure every conversion is measured properly, and then we optimise for what actually brings in customers, not clicks.
Who it works best for
Your customer is already searching
If people search for your service or product, Google Ads is the most direct way to be in front of them at the moment of decision.
You need results while SEO kicks in
Organic rankings take months. Search campaigns bring in leads from day one and also tell you which keywords convert.
You run an online store
With Shopping and Performance Max your products appear with image and price in the results, connected to your Merchant Center catalogue.
Measurement tailored to each client
Google optimises towards whatever you tell it a conversion is. Feed it clicks or visits and it will buy clicks and visits. That is why measurement is the first thing we set up.
There is no one-size-fits-all setup: we use the measurement tools that best fit each case. These are the most common ones on Google Ads.
Google tag and Tag Manager
Conversions configured in Google Tag Manager and GA4, with events that reflect real actions: forms submitted, calls, purchases or bookings.
Enhanced conversions
We send hashed customer data to recover conversions that cookies no longer attribute.
Consent Mode v2
Required to measure users in the European Economic Area. We integrate it with your cookie banner so measurement stays GDPR-compliant.
Offline conversions from your CRM
If the sale closes later, by phone or in a meeting, we import that result into Google Ads so it optimises for sales, not form fills.
The right conversion depends on how each business sells.
Before launching, we agree with you on what counts as a result and measure it where it actually happens. These are some examples of the conversions we work with:
You sell online
Your site already takes payments through a payment gateway or an online store (Stripe, PayPal, WooCommerce, Shopify…).
- Completed purchase with the real order value
- Return on ad spend (ROAS) per campaign
- New subscriptions and recurring payments
- Add to cart and checkout started as intermediate signals
You generate leads
The customer messages or calls you from the ad or the website, and the sale is closed later.
- Contact or quote form submitted
- Phone call from the ad or the website
- WhatsApp conversation started
- Appointment or booking confirmed in your calendar
You close the sale offline
Most common when selling services: the deal comes after a call, a meeting or a proposal.
- Lead qualified by your team in the CRM
- Meeting or demo held
- Quote or proposal sent
- Closed sale, imported into the platform as an offline conversion
These are examples, not a fixed package: we choose the conversions and how to measure them based on your case, your tools and your sales process.
Campaign types on Google Ads
Search
Text ads for searches with buying intent. Structured by service, with negative keywords and ads aligned with the landing page.
Performance Max
One campaign that spreads budget across Search, Display, YouTube, Gmail and Maps. It only works well when the conversions we feed it are the right ones.
Shopping
For e-commerce: product listings with image and price, powered by your Merchant Center feed.
YouTube and Demand Gen
Video and visual formats to reach audiences similar to your customers and re-engage people who already visited.
Setup and ongoing management, with data first.
Without reliable measurement there is no optimisation. That is why it is the first thing we review and the last thing we stop watching.
- 01
Audit and measurement
We review your accounts, your website and your funnel, choose the measurement tools that best fit your case and make sure every conversion that matters is measured before spending more.
- 02
Setup
Campaign structure, audiences, ads and landing pages aligned with a specific business goal.
- 03
Launch and learning
We start with controlled spend, let the algorithms learn and check that the data matches your sales.
- 04
Ongoing management
We optimise, test new creatives and explain results in business metrics: cost per lead, cost per sale and return.
Services that multiply your campaigns
Questions about Google Ads
The full setup (account audit or creation, conversion tracking with the tools that fit your case, campaign structure, ads and audiences) and ongoing management: optimisation, testing and results tracking with a data-driven approach.
Because Google's automated bidding strategies learn from the conversions you record. If measurement is wrong, the campaign optimises towards the wrong goal and budget is wasted even if the reports look good.
Yes. We start by reviewing tracking, structure and the real search terms your ads show for, and we propose what to keep and what to change before touching anything.
Search campaigns bring traffic from day one, but automated bidding needs a few weeks of data to stabilise. That is why we monitor progress continuously and do not judge a campaign by its first days.
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