LinkedIn Ads to reach the people who make the buying decision.
LinkedIn is the only platform where you can target by job title, company, industry and company size. We set up and manage your B2B campaigns with a clear goal: qualified leads that turn into sales opportunities, measured from your CRM.
Who it works best for
You sell to businesses
Professional services, software, industry or corporate training: if your customer is a specific professional profile, LinkedIn lets you reach them directly.
Your deal size is high
Clicks cost more than on other networks, but it pays off when each customer is worth a lot and the sales cycle is long.
You work target accounts
You can upload the list of companies you want to sell to and show ads only to the people who work there.
Measurement tailored to each client
In B2B the sale does not happen on the website: it happens weeks later, after several meetings. If we only measure forms, we will not know which campaign really brings in customers.
There is no one-size-fits-all setup: we use the measurement tools that best fit each case. These are the most common ones on LinkedIn Ads.
LinkedIn Insight Tag
Installed through Tag Manager to measure website conversions and build visitor audiences.
LinkedIn Conversions API
We send conversions from the server and from the CRM, without relying on browser cookies.
Leads straight into your CRM
LinkedIn forms sync with HubSpot, Salesforce or other CRMs so the sales team can act the same day.
Opportunities and sales as conversions
We measure which campaigns generate opportunities and customers, not just leads, to invest where the return is.
The right conversion depends on how each business sells.
Before launching, we agree with you on what counts as a result and measure it where it actually happens. These are some examples of the conversions we work with:
You sell online
Your site already takes payments through a payment gateway or an online store (Stripe, PayPal, WooCommerce, Shopify…).
- Completed purchase with the real order value
- Return on ad spend (ROAS) per campaign
- New subscriptions and recurring payments
- Add to cart and checkout started as intermediate signals
You generate leads
The customer messages or calls you from the ad or the website, and the sale is closed later.
- Contact or quote form submitted
- Phone call from the ad or the website
- WhatsApp conversation started
- Appointment or booking confirmed in your calendar
You close the sale offline
Most common when selling services: the deal comes after a call, a meeting or a proposal.
- Lead qualified by your team in the CRM
- Meeting or demo held
- Quote or proposal sent
- Closed sale, imported into the platform as an offline conversion
These are examples, not a fixed package: we choose the conversions and how to measure them based on your case, your tools and your sales process.
Campaign types on LinkedIn Ads
Sponsored content
Image, video, carousel or document ads in the feed, to put your offer in front of a very specific professional audience.
Lead gen forms
Forms pre-filled with LinkedIn profile data, synced with your CRM.
Message and conversation ads
Direct messages to the LinkedIn inbox for event invitations, demos or specific content.
Account audiences and retargeting
Target company lists, contacts from your CRM and people who already visited your site or watched your videos.
Setup and ongoing management, with data first.
Without reliable measurement there is no optimisation. That is why it is the first thing we review and the last thing we stop watching.
- 01
Audit and measurement
We review your accounts, your website and your funnel, choose the measurement tools that best fit your case and make sure every conversion that matters is measured before spending more.
- 02
Setup
Campaign structure, audiences, ads and landing pages aligned with a specific business goal.
- 03
Launch and learning
We start with controlled spend, let the algorithms learn and check that the data matches your sales.
- 04
Ongoing management
We optimise, test new creatives and explain results in business metrics: cost per lead, cost per sale and return.
Services that multiply your campaigns
Questions about LinkedIn Ads
The setup (Campaign Manager, conversion tracking with the tools that fit your case, audiences, forms and campaign structure) and ongoing management: optimisation, testing and results tracking with a data-driven approach.
Cost per click is usually higher than on other networks because the audience is professional and tightly targeted. That is why we measure it by cost per opportunity or per customer, which is what decides whether it pays off.
Yes. With account audiences you upload a list of companies and the ads are shown only to people who work there, and you can also filter by job title or department.
Yes. We sync LinkedIn forms with your CRM so each lead arrives instantly with its campaign source, and its progress can be measured.
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