TikTok Ads that sell, not just rack up views.
TikTok is where people discover brands and products through short video. We set up and manage your campaigns with the focus on what can be measured: leads, sales and cost per result, with the Pixel and Events API configured from day one.
Who it works best for
Your audience is young
If your customers are Gen Z or millennials, TikTok reaches an audience that spends less and less time on other networks.
Your product shows well on video
Demos, before-and-afters or reviews: native formats that look like real content outperform traditional ads.
You sell online
Catalogue ads and sales campaigns connect discovery with purchases in your store.
Measurement tailored to each client
On TikTok many people see the ad, do not click, and buy days later. Without solid measurement those sales go unattributed and the platform looks like it is not working.
There is no one-size-fits-all setup: we use the measurement tools that best fit each case. These are the most common ones on TikTok Ads.
TikTok Pixel
Events configured on the actions that matter: view content, lead, add to cart and purchase.
Events API
We also send events from the server so you do not depend on the browser alone.
Consistency with your other sources
We cross-check TikTok data with GA4 and your store to know how many sales each campaign really drives.
Results from your CRM
Leads that become customers go back to TikTok as conversions to refine who sees your ads.
The right conversion depends on how each business sells.
Before launching, we agree with you on what counts as a result and measure it where it actually happens. These are some examples of the conversions we work with:
You sell online
Your site already takes payments through a payment gateway or an online store (Stripe, PayPal, WooCommerce, Shopify…).
- Completed purchase with the real order value
- Return on ad spend (ROAS) per campaign
- New subscriptions and recurring payments
- Add to cart and checkout started as intermediate signals
You generate leads
The customer messages or calls you from the ad or the website, and the sale is closed later.
- Contact or quote form submitted
- Phone call from the ad or the website
- WhatsApp conversation started
- Appointment or booking confirmed in your calendar
You close the sale offline
Most common when selling services: the deal comes after a call, a meeting or a proposal.
- Lead qualified by your team in the CRM
- Meeting or demo held
- Quote or proposal sent
- Closed sale, imported into the platform as an offline conversion
These are examples, not a fixed package: we choose the conversions and how to measure them based on your case, your tools and your sales process.
Campaign types on TikTok Ads
In-Feed
Video ads that appear in the For You feed between organic content.
Spark Ads
We promote posts from your account or from creators you work with, keeping their engagement and credibility.
Lead generation
Instant forms inside TikTok, connected to your CRM so no lead goes unanswered.
Sales and catalogue
Campaigns optimised for purchases, with ads generated from your product catalogue.
Setup and ongoing management, with data first.
Without reliable measurement there is no optimisation. That is why it is the first thing we review and the last thing we stop watching.
- 01
Audit and measurement
We review your accounts, your website and your funnel, choose the measurement tools that best fit your case and make sure every conversion that matters is measured before spending more.
- 02
Setup
Campaign structure, audiences, ads and landing pages aligned with a specific business goal.
- 03
Launch and learning
We start with controlled spend, let the algorithms learn and check that the data matches your sales.
- 04
Ongoing management
We optimise, test new creatives and explain results in business metrics: cost per lead, cost per sale and return.
Questions about TikTok Ads
The setup (ad account, conversion tracking with the tools that fit your case, audiences and campaign structure) and ongoing management: creative testing, optimisation and results tracking with a data-driven approach.
It is not required to run ads, but to use Spark Ads and give the brand credibility it helps to have a profile with content. We will advise you on what you need for your goal.
It can work for brands with a product that is easy to show, but to sell to companies by job title or industry LinkedIn Ads is usually a better fit. We recommend the platform based on where your customer is, not the other way round.
By the cost per lead or per sale, measured with the Pixel and Events API and cross-checked with your store or CRM. Views and likes are context, not the goal.
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