Practical guides on web, automation and AI.
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Reference guides
Long comparisons, with verified data and cited sources. These are the ones we answer in depth.
MCP in retail: how we automated a fashion chain's aftersales
A chain with 35 shops and an online store handled every size exchange by opening four applications. This is what we connected and how it works now.
What MCP is and what it can actually do for your company
The standard that connects ChatGPT or Claude to your ERP, your CRM and your database. How it works, what the risks are and when it pays off for a small business.
Odoo vs Holded (2026): which ERP really suits your SME?
A complete guide to choosing between Odoo and Holded: architecture, features, Spanish tax rules, real 2026 prices, hidden implementation costs and 3-year total cost.
Connecting WooCommerce to Holded or Odoo: what each one actually syncs
Orders, stock, customers and invoices without copying data by hand. What each integration really does, what it requires and which one fits your store.
Google Ads vs Meta Ads in 2026: where should a small business invest?
They don't compete: Google captures existing demand and Meta creates it. Real 2026 costs, how to measure them properly and how to split your budget by stage.
How to show up in ChatGPT and Perplexity: the complete GEO guide
What the research proves about how AI picks who to cite, which crawlers you have to let in, and how to write so they pick you.
Local SEO in 2026: how to show up on Google Maps in your city
What decides which three businesses appear on the map, what really weighs in the algorithm and what changed this year. With a month-by-month plan.
Automating invoicing with n8n: from payment to invoice, hands off
Issuing invoices, chasing payments and reconciling takes hours every month. How to automate it with n8n, what n8n must not do, and how to avoid duplicates.
ERP
2 articlesHow much does it cost to implement Odoo in an SME?
The cost of Odoo is not just the licence. Here is what makes up an implementation budget and where you can start from.
What is Dolibarr and which companies is it right for?
Dolibarr is a lightweight, modular open-source ERP and CRM. Here is what it does well, where it falls short and when it is a good choice.
Paid advertising
3 articlesOffline conversions: how to bring CRM sales into Google Ads
If you sell services, the sale happens after the form. Importing those results into Google Ads changes what your campaigns optimise for.
What is the Meta Conversions API and why do you need it?
The pixel no longer sees all your conversions. The Conversions API sends them from the server so Meta optimises with complete data.
LinkedIn Ads for B2B: when is it worth it?
It is the most expensive platform per click, but the only one that targets by job title and company. Here is when it pays off and how to measure it.
Web design
2 articlesBilingual websites for Hispanic-owned businesses in the US
Your customers search in Spanish and in English. A good bilingual website is not a translation plugin: it is two versions Google understands.
How much does a website for a dental clinic cost?
The price of a dental clinic website varies enormously depending on what it includes. We break down the factors that genuinely determine the cost, without generic template figures.
Automation
2 articlesn8n vs Zapier: which should you choose to automate your business?
We compare the two automation tools most used by small businesses on cost, flexibility, AI integration and data control, so you choose on merit rather than hype.
How much does it cost to automate WhatsApp Business with AI?
The cost of automating WhatsApp Business with AI comes down to three concrete factors: the integrations required, conversation volume, and the complexity of your business rules.
Artificial Intelligence
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