Bilingual websites for Hispanic-owned businesses in the US
A Hispanic-owned business in Miami, Orlando or Houston serves customers who search in Spanish and in English, often the same customers at different times. If the website exists in only one language, it misses half the searches.
Making it bilingual is more strategy than translation.
One URL per language
Every page should exist in Spanish and English at its own address (for example /servicios and /en/services), linked with hreflang tags. Google then shows each user the version in their language and does not treat them as duplicate content.
Automatic translators that change the text without changing the URL do not help rankings.
Keywords in each language
Searches in Spanish and English are not literal translations of each other. You need to research how your customer searches in each language and write each version for those searches.
Google Business Profile and reviews
Your Google profile should be well built, with clear services and description, and it is worth replying to reviews in the language they are written in.
Accessibility and payments
Two points specific to the US market:
- ✓Accessibility: follow WCAG 2.1 AA, the usual technical reference for the ADA.
- ✓Payments in dollars through gateways common in the US, such as Stripe or Square.
What does it cost?
It depends on the number of pages, features and integrations. We need the detail to assess it, but as a reference a bilingual website starts from €1,490 (plus VAT where applicable).
Questions about bilingual websites for Hispanic-owned businesses in the US
For reading, yes; for ranking on Google in both languages, no. You need a URL per language and content written for each search.
The one most of your customers use. What matters is that the language switch is visible and leads to the same page in the other language.
Yes, remotely and on your city's hours, with billing in dollars.
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