Singularity Edge
E-commerce headless a medida

El backend que ya conoces, un frontend que ninguna plantilla puede igualar.

We separate the management of your catalogue (WooCommerce, Shopify or a custom backend) from the frontend your customer sees, built from scratch in Next.js. Your team keeps managing products and orders exactly as before; your site loads several times faster, with no theme design limits.

  • A Next.js frontend without the weight of accumulated themes and plugins.
  • The management backend you already know: WooCommerce, Shopify or custom.
  • Design with no theme limits, built around your brand and your conversion.
  • Better Core Web Vitals, a direct search ranking factor.
Arquitectura headlessNext.js
Backend (WooCommerce/Shopify)Catalogue & orders
↓ API REST / GraphQL
Frontend Next.jsA medida
↳ LCP ~0.8s versus ~3-4s on a standard theme
The ceiling of a standard store

If you have already optimised your store and it still is not fast enough, this will sound familiar:

01 · Performance ceiling

Ya optimizaste todo lo optimizable

Caching, CDN, image compression — you did everything possible and the platform's theme still has a speed ceiling you cannot get past.

02 · Design limited by the theme

Your design looks like 500 other stores

The sections, animations and layouts you want to build do not fit inside what the theme system lets you customise.

03 · High traffic, server at its limit

Traffic peaks that slow the store down

On Black Friday or during big campaigns, a traditional server does not scale as well as an architecture designed for heavy traffic.

04 · Necesitas varios frontends

Web, app and B2B catalogue on the same backend

You want a public site, a B2B catalogue with private pricing and perhaps an app — all fed by the same catalogue, but a standard theme only serves one frontend.

Arquitectura desacoplada

The catalogue is managed the same way. The site no longer has a ceiling.

We build the frontend in Next.js pulling from your current backend through its API, without changing how your team manages products, stock or orders. You gain speed and design freedom where it matters most: the customer experience.

Maximum load speed

Static and incremental rendering (ISR) in Next.js: product pages that load almost instantly, even with large catalogues.

Design with no theme limit

Every component is built to measure: animations, category layouts and checkout designed for your conversion, not to fit inside a theme system.

Catalogue management unchanged

Your team keeps working in the WooCommerce, Shopify or custom backend panel they already use — there is no new learning curve.

Multiple frontends, a single catalogue

A public site, a B2B catalogue with private pricing or a future app: all consuming the same data source without duplicating management.

Scalability for traffic peaks

Infrastructure designed to absorb high-traffic campaigns without the server becoming the bottleneck.

Core Web Vitals como ventaja SEO

Load speed is a direct ranking factor on Google — a well-built headless site starts with a competitive advantage.

Honestidad ante todo

When does moving to headless make sense?

It does make sense if...
  • · You already have enough traffic or sales for speed to have a measurable impact.
  • · You need a differentiated design the theme system does not allow.
  • · You want to feed several frontends (web, app, B2B) from a single catalogue.
  • · Technical SEO and Core Web Vitals are a real competitive priority.
Better to start with a standard store if...
  • · You are launching your first store and still validating the business.
  • · The initial budget is tight and you need to get to market quickly.
  • · Your catalogue and traffic are small and the standard theme already performs well.

En ese caso, revisa nuestras opciones de WooCommerce, Shopify o PrestaShop — y damos el salto a headless cuando el negocio lo justifique.

How we work

From technical assessment to a live frontend

01

Free technical assessment

We assess whether headless makes sense for your case: traffic, catalogue, budget and real objectives, without selling you more than you need.

02

Choosing and connecting the backend

We define whether you keep your current backend (WooCommerce/Shopify) or we build a bespoke one, and connect its API.

03

Bespoke frontend design

We design each page (catalogue, product, checkout) around your brand and conversion goals, with no theme restrictions.

04

Development in Next.js

We build the frontend with optimised rendering (static and incremental) for maximum load speed.

05

Performance and checkout testing

We validate Core Web Vitals, the complete purchase flow and behaviour under load before going live.

06

Launch and ongoing evolution

We publish the frontend and keep optimising performance and features as your business grows.

Preguntas frecuentes

Dudas habituales sobre e-commerce headless a medida

It means separating the backend (where your catalogue, stock, orders and payments live — WooCommerce or Shopify, for example) from the frontend (what the customer sees). Instead of using the theme the platform ships with, we build the frontend from scratch in Next.js, which pulls data from the backend through its API. The result: product management stays exactly as you know it, but the site is far faster and has no design limits.

Yes, that is precisely the point. Your team carries on adding products, managing stock and viewing orders in the same WooCommerce or Shopify panel. The only thing that changes is the public site the customer sees, which becomes a bespoke Next.js frontend.

Every additional second of load time reduces conversion rate measurably. A headless Next.js frontend, without the weight of accumulated themes and plugins, typically loads several times faster than a traditional WooCommerce or Shopify store, which translates directly into more sales and better search rankings (Core Web Vitals is a ranking factor).

Yes, it requires more upfront development investment because a complete bespoke frontend is built rather than using an existing theme. It makes sense when speed, differentiated design or traffic volume already justify that investment — it is not the recommended starting point for a new store on a tight budget.

It depends on your case: WooCommerce if you already use it or want full control with no commissions, Shopify if you prefer a managed provider handling payments and stock, or a custom backend if your catalogue has very specific business logic (B2B per-customer pricing, private catalogue, complex rules).

It depends on the complexity of the catalogue and the integrations required. A headless project usually needs more development time than a standard template-based store, but we give you a specific timeframe and a fixed quote after the free initial technical assessment.

Let's talk about your
next project.

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